About the client:
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability.
The objective:
The objective:
Revamp the GROHE APAC website to enhance user experience, with a primary focus on improving main navigation, optimizing mobile view, enhancing listing pages, and facilitating newsletter subscription activation. The redesign should reflect the premium positioning of the GROHE brand and serve as a compelling landing page for all APAC-related articles.
The strategy:
The strategy:
We've simplified the main navigation to ensure ease of access to key sections such as products, articles, and resources. Also, we implemented intuitive categorization and clear labeling to guide users effectively.
Since mobile responsiveness was one of the main objectives, we've focused on optimizing the mobile view to accommodate the increasing number of users accessing the site via smartphones and tablets. Ensure seamless navigation, readability, and functionality across various screen sizes.
